|NOM DE FICHIER||Stratégie marketing 2005-2010.pdf|
|AUTEUR||Maison de la France|
|TAILLE DU FICHIER||1,19 MB|
|DATE DE PUBLICATION||2006-Jan-01|
Marketing strategy is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive...
The set of controllable tactical marketing mix - product, price, place and promotion - that the firm blends to produce the response it wants in the target market. The marketing mix is an important and well-known marketing concept. The marketing mix covers the tactical part of any marketing plan.